The water and wastewater business, across the globe, is a specialized and niche industry. With things getting better, since the pandemic hit us, in early 2020, life has slowly started to come back on track. Among other things, businesses have started to pick up and we have started to have events and conferences, an important platform to network and grow one’s business. However, when it comes to organizing events, there are a few things one needs to stick to, no matter what, and abiding by these principles is what makes EverythingAboutWater stand out from the crowd.

1. Importance of location– The annual EverythingAboutWater Expo is organized, in New Delhi, the political capital, of the country. Apart from the event having a locational advantage, of being organized, in New Delhi, it is backed by Government ministries/agencies which gives it the much- needed credibility. The fact that the national capital is home to decision makers, makes it convenient for exhibitors to fix up meetings with the people who matter, in their sector, when they come to New Delhi to be a part of the Expo.

2. Positive return on investment (ROI) – When an organization takes part in an exhibition, it invests its money and its personnel in their time at the event. For them, the event will be successful when their return on investment, for parameters that are measurable, is positive. For that to happen, the costs of participation in the event must be reasonable, and the participation at the event needs to be huge (something which is to an extent assured by the point above), with quality visitors. EverythingAboutWater provides its exhibitors with value, premium offerings, and a high possibility of a positive ROI.

3. It is about not just any visitor, but relevant visitors: Many events will claim a huge turnout, which may also be accurate, but what matters to the exhibitor is not quantity but the quality of visitors.  The ROI is much higher, at our events, because EverythingAboutWater ensures that B2B meetings take place with the relevant people, in accordance with the exhibitor’s preferences. 

4. Year-Round post show offerings: We are able to support our exhibitors throughout the year, unlike shows and exhibitors you only come across once a year, thanks to our plethora of offerings that includes magazines, trainings, conferences, B2B meetings, India Water Intelligence (IWI) and so on.

5. We mean business: EverythingAboutWater invests on offering key outcomes to our exhibitors that would help their businesses grow further. We certainly offer top-notch amenities and services at our events, but that is not something we are known for, but the manner in which we deliver value through our offerings espouses our intent that WE ARE SERIOUS AND WE MEAN BUSINESS.


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